Blogging for Business? Social Bookmarking Can Help
An effective social media campaign uses social bookmarking to help drive traffic. Blogging for business is most effective when you are getting your content distributed. Business blog marketing content needs to be shared. Social bookmarking can play an important role in this strategy.Social bookmarking can help drive relevant and interested traffic to your website – in other words, social bookmarking doesn’t just put random and isolated single links out there, it puts out “targeted feelers”. Instead of casting a line, you’re now casting a carefully baited net. And not only are you pinning down your focus niche of potential readers or customers, you’re also getting some PageRank juice with the search engines.
Social bookmarking sites let users post links or bookmarks, make comments and invite other users to comment. These comments or votes will often increase a link’s value and its visibility. The more votes a page gets, the more perceived value it acquires and the higher it ranks on the search engines. The higher it ranks, the more people who see it and… well you see where I’m going with this…
So, if bookmarks are so great, where do you post them? Try my top 8 social bookmarking services that will work in any niche:
Users can ‘Blink’ their favorite sites and even create a personal ‘blinklist’. The site then allows users to sort, describe and tag their favorite blinks. The community has over 450,000 users who are extremely active.
Faves lets users save their favorite web pages, videos, news stories and music and then share it with the Faves’ community. Sign up and try the Active Topic Groups tool to see what subjects and links are generating a lot of heat.
Del.icio.us was one of the first social bookmarking sites and still my personal favorite. As a result, it has a massive following and an extremely active community. Users can submit and share links with each other, but they can also categorize them across a wide range of interesting categories. Most sites see an improved search engine ranking and massive leaps in traffic after using Delicious with targeted tags and link descriptions.
Diigo is like a highlighter in your browser that lets users highlight text online and even add sticky notes. The site is predominantly used for research and it’s a great way to promote web sites that are heavy with factual or research-worthy information.
With over 4 million visitors every month and a site that serves 6 different languages, Mister Wong is a massive and global social bookmarking site. The site features a Spotlight section and advertises its top topics or tags.
Mixx is a social bookmarking site for popular news stories and compelling videos. Users post their favorite videos and comment on popular political, business, entertainment and local news stories. If you’ve got a press release, this is the place to link it.
Multiply lets users create personal web pages containing their favorite photos, links, music and videos. It’s extremely popular with families and has over 11 million members. Create a profile for your business or yourself and start adding links.
Netvouz lets its users set both public and private bookmarks using a standard formula of organizing links into folders or topics and tagging them with keywords.
Time Saving Tip for Social Marketing Pros
The core audience for each of these services is a bit different, both by industry and geographic location. So, as a social marketing pro, you’d better be submitting to all of them just to be sure you are sending “targeted feelers” into each nook and cranny of the Net.
Instead of logging into each one individually every time you want to promote a link, try a service like SocialMarker. Social Marker allows you to submit your link to dozens of different bookmarking services in less than five minutes.
Paul is the President of Professional Blog Service. PBS works with clients making strategic investments into business blogging, social media and search engine optimization.
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