Background Info: I have been in the search engine optimization business for over seven years.
More Background Info: I just left SEO land for good. There is a better way.
First, I can tell you what isn’t working: traditional Search Engine Optimization. I could make up a lot of really impressive, buzzword rich, techno-spam to explain why. Instead I’m going to cut to the chase: search engines want fresh, hot content. Blogging is an excellent search engine optimization tool providing fresh hot content.
So the game has changed from old fashioned keyword rich, quality content with a million high page rank links to a model where the best, fastest content factory wins.
Search your name: you’ll find social networks and social news sites own it.
Search your product names: chances are you’ll run in to social media sites like dealstreamers (Fat Wallet type social deal sites), blogs and membership forums.
Search for your core products: Unless your product is described by uber competitive keywords, you’ll find blogs, forums, and news articles.
All of which have one thing in common. The content is usually fresh, or at least surrounded by fresh content. And the funny part is that content is not difficult. It takes some talent, some training, time and lots of discipline. Oh, and a maniacal dedication to getting more content. And more content. You can’t stop. And that’s why most companies are struggling with dealing with the 2009 model of internet marketing. They are stuck worrying about the wrong things like link structure, gaming Google (good luck with that), rich media and widgets, when the real issue should be having lots of fresh, hot content.
Making fresh, hot content is exactly what ProBlogService does best. And it’s why I get up in the morning. Somewhere, there’s a company that needs content. We want to supply it. Content is the new rocket fuel for your marketing program.
Paul Lorinczi is the CEO of ProBlogService.com, a full service blog and social media agency. ProBlogService.com provides blog writing, management and promotion services for business.
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