What is a Conversion Point and why do you need them on your Blog?

Your boss wants to know, why should we have a business blog?

Blogging and social media can be a tough sell to your boss. After all, most corporations are afraid of really talking to their customers online. They could say something bad. Most initiatives can fail because they do not follow one simple rule, use conversion points.

Let’s talk about conversion points. These beauties are a feature built into all well structured business blogs that create immediate transactions, sales or leads. They can be as simple as a well-placed button that says, “Buy Now” or “Get the White Paper.”

One Step or Two
A great conversion point lets the customer make the transaction without leaving the page. This makes it simpler and faster for the consumer to buy—and what’s faster for the consumer is faster and potentially more profitable for the business owner.

A next-best option is for the conversion point to lead the customer to the shopping cart or form. While it takes more time and effort on the consumer’s part for the sale, it still results in a sale.

The Obvious

Before we get started with them, 78% of our own clients’ pages don’t have a conversion point. That means that 78% of these pages DON’T SELL. And if your page doesn’t sell, how do you make money?

Every page should have at least one conversion point. Better yet, let’s make a rule. Every page should have a minimum of one conversion point. Try to make the conversion point that lets the customer stay on the same page. If this is impossible, lead them directly to the shopping cart or form.

Make it as easy as possible for the consumer to purchase your product, and they will. You can't measure the success of your blog, if there is nothing being converted.